CinequipWhite Inc. is a full service sales company serving the broadcast, video, film, architainment and theatrical production industry in Canada. Cinequip was in sales and rentals since 1967, when it was Canada's first motion picture rental house. Over the years, Cinequip became a sales and service center for many prominent lines in the industry. The parent company of CinequipWhite Inc., William F. White International Inc., has established a reputation for excellence and is recognized by producers as one of the best production rental and sales firms in the world. With an unsurpassed inventory of motion picture, television and theatrical rental equipment and expendables, WFW is one of the foremost leaders in the industry.

The new company, CinequipWhite, has approximately 35 employees. Offices are located in Toronto, Vancouver, Calgary, Ottawa, and Montreal. Halifax will be added to this list in the very near future. Cinequip and William F. White International bring together staff and sales people that are the most experienced and talented in the industry. The project sales department consists of two application engineers, a project manager and a team of front line project sales people.
CinequipWhite is primarily an equipment supply company serving the television, video, architainment and theatrical production industries. Specialties include the specification, supply and installation of this equipment, including lighting fixtures, dimming, control, audio, video, rigging, fabric, gels and lamps.

The new CinequipWhite Toronto location has approximately 16,000 square feet of space with a large showroom to demonstrate the many lines of equipment. There will be showrooms in all the offices across Canada.

The CinequipWhite Service Department supports video, audio, lighting, dimming, control, camera support, RF equipment and a wide variety of other gear. This service is available in house; however, the technicians will also travel to the customer when required. CinequipWhite is a certified National Warranty service center for many lines including JVC, Panasonic, Vari*lite and ETC.

MISSION STATEMENT

CinequipWhite Inc is committed to providing, outstanding service, quality products and product support to our customers.It is our goal to develop longstanding relationships, maintain a quality of service and integrity through understanding and respect of our customers' needs. back to top